convergence

 Convergence

Convergence is the process by which a range of media platforms are integrated within a single piece of media technology.  

Technological Convergence

For example the new X Box 360 is a games console, a DVD player, an internet modem.
The iPhone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop computer.

This demonstrates ‘convergence’ of a wide range of technologies.

Media institutions recognize that audiences enjoy using converged technology, want to consume media in a variety of different ways (including ‘on the go’)  and provide short form content for downloading eg video clips, trailers, music videos, jingles, wallpapers, music tracks etc.

The avengers end Game had a number of games both online and apps for phones.

Facial motion capture is the process of electronically converting the movements of a person's face into a digital database using cameras or laser scanners. This database may then be used to produce computer graphics (CG), computer animation for movies, games, or real-time avatars. Because the motion of CG characters is derived from the movements of real people, it results in a more realistic and nuanced computer character animation than if the animation were created manually.

Institutional Convergence

When two or more production houses come together to produce a media product, as can be found in The Hunger Games series where Lionsgate and Color Force Production worked together to produce it.

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