Media case study

  Twitter ● Feuds and strangers threaten the old ways in @mark_jenkin's monochrome drama. Watch the premiere of #BaitFilm with Q&A hosted by [NAME] [LINK] #BaitFilm  ● “A village awash with tension is the setting for Bait, a 16mm masterpiece from @Mark_Jenkin. Watch it and meet him at a post-screening Q&A [VENUE] on [DATE] [LINK] #BaitFilm  ● “A contemporary tale about the fault lines in British society and one of the standout debut features of the year." - Cineuropa Watch #BaitFilm at [VENUE] on [DATE] [LINK] Facebook  ● A village awash with tension where feuds and strangers threaten the old ways is the setting for Bait (tag Bait’s facebook page), a 16mm monochrome masterpiece from Mark Jenkin. Read more and book tickets: [LINK] #BaitFilm Instagram Useful hashtags  ▪ For every post (where possible) - #BaitFilm #16mm #ShotOnFilm #Bolex #instalove #instagood #MadeWithKodak  ▪ Cinematography/Film - #BritishFilm #cinematography #film #blackandwhitephot...

  ONLINE/UK BAIT is available to stream in the UK via these platforms: BFI Player Curzon Home Cinema Amazon iTunes You can also purchase BAIT to watch at home: DVD/Blu Ray UK TV BAIT pops up every now and then on Film4 followed by a short run on ALL4 keep your eyes peeled! CINEMA SCREENINGS For opportunities to see BAIT on the big screen in the UK visit listings on the BFI page List of UK Theatrical screenings …and ask your local independent cinema when it is coming!

 Platform                Handle/Site                        Hashtags Website               www.baitfilm.co.uk                  - Twitter               @Baitfilmuk                          #BaitFilm Instagram            @bait_film                          #BaitFilm Facebook            /thebaitfilm                          #BaitFilm Kodak                 @Kodak_ShootFilm           #ShotOnFilm BFI            ...

  “Working with film is hands on. I feel directly connected, through my hands to all those people who have been processing movies in the same way for over a hundred years. Like life it is full of inconsistencies, the grain, the flicker, bring content and form that no matter how hard you try, cannot be separated. I love the craft element of hand processing film, creating something with your hands. Humans need that. I'm increasingly realising I need that.” - Mark Jenkin “I love how incredibly simple the Bolex is: I think I fully understand everything it can do and how it does it. It’s incredibly robust, and beautifully engineered; it makes a lovely sound. It’s very easy to load, and it takes beautiful lenses which create wonderful images. And it looks stunning. I would quite happily hang it on my wall like a painting. It’s a work of art.” - Mark Jenkin

  Short: Fisherman Martin (Edward Rowe) is at war with his brother Steven, who has appropriated their boat for tourist cruises. He’s also bristling against Tim and Sandra Leigh, the well-off Londoners who bought his childhood home. As the end of summer nears, a misguided prank leads to rising tensions. Long:  The picture-postcard idyll of the Cornwall fishing village is misleading. While fishing used to be a way of supporting oneself, wealthy London tourists have now descended and are displacing the locals, whose livelihood is thus threatened. The relationship between brothers Steven and Martin is also strained. Martin is a fisherman without a boat, since Steven started using it for far more lucrative tours for all the day-trippers. They’ve sold the family cottage and now it seems that the final battle to be fought is that with the new owners over the parking space next to the sea. Yet the situation soon gets out of hand, and not just because of the wheel clamp. Bait is a blac...

 

  Camera and Electrical Department The Lark (additional camera operator) Golden Burn (camera operator) Composer  New UK Filmmakers: Program (Short) (segment "Vertical Shapes in a Horizontal Landscape") Sound department The Road to Zennor (Documentary short) (sound editor) New Reed (Video documentary) (sound editor) Self  New Reed (Video documentary)

   We expect BAIT to appeal to:  ● Core audience: Cornish communities, cinephiles, film festival attendees, film students and independent filmmakers.  ● Secondary audiences: UK-wide independent cinema goers, 25-55 year olds.  ○ Independent cinema lovers  ○ Fans of previous BFI British releases eg God’s Own Country, Dark River, Beast, The Levelling (edgy UK indies with regional settings)  ○ Fans of BBC Radio 6, Radio 4, Folk, Indie music, Festivals, Design, Photography, Art, Craft beer, analogue camera enthusiasts.

  Release Dates Italy 2012 (Venice Film Festival) Italy 5 September 2012 USA 9 September 2012 (limited) Australia 20 September 2012 Cambodia 20 September 2012 Kuwait 20 September 2012 Netherlands 20 September 2012 Russia 27 September 2012 Ukraine 27 September 2012 China 12 October 2012 Philippines 17 October 2012 Singapore 25 October 2012 New Zealand 1 November 2012 Belgium 7 November 2012 Norway 14 November 2012 (DVD premiere) Sweden 14 November 2012 (DVD premiere) Estonia 23 November 2012 Taiwan 7 December 2012 Vietnam 11 January 2013 Argentina 4 April 2013 Germany 11 April 2013 UK 19 April 2013 Ireland 19 April 2013 France 5 June 2013 (DVD and Blu-ray premiere)

Jenkin filmed Bait using a vintage hand-cranked Bolex camera, using 16mm monochrome film that he hand processed. Shooting locations include Gooninnis House in St Agnes, Charlestown and West Penwith, in Cornwall. Much of the film was shot in the Admiral Benbow, Penzance. This pub, opened in 1959, houses thousands of artefacts salvaged from ships wrecked of the Cornish coast and the Isles of Scilly. Set and filmed in Cornwall, UK, the narrative follows Martin, a fisherman without a boat after his brother Steven has re-purposed the trawler as a tourist trrip. Locations included the harbour and quayside in the fishing village of Charlestown, a housing estate in Sennen, the Admiral Benbow pub in Penzance, and the grounds of Newlyn School Of Art, formerly a primary school, now a popular artists' colony and the place where Jenkin has his studio. Upon its release,  Bait  - which Jenkin shot without location sound using 16mm clockwork cameras, before hand-processing the entire rushes i...