Audience

  We expect BAIT to appeal to:

 ● Core audience: Cornish communities, cinephiles, film festival attendees, film students and independent filmmakers. 
● Secondary audiences: UK-wide independent cinema goers, 25-55 year olds. 
○ Independent cinema lovers
 ○ Fans of previous BFI British releases eg God’s Own Country, Dark River, Beast, The Levelling (edgy UK indies with regional settings)
 ○ Fans of BBC Radio 6, Radio 4, Folk, Indie music, Festivals, Design, Photography, Art, Craft beer, analogue camera enthusiasts.

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