Guerrilla Marketing

 

Guerrilla Marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. It is an  is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.



The Curse of La Llorona‘s marketing ambush at Avengers: Endgame:

On 25th April 2019, the day before the release of Endgame, the following poster was released in the social media of the movie, The Curse of La Llorona…



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