Marketing print media

 Marketing: Print Media

 posters : The smarter way[SBM]  The SBM team created visually stunning images for digital panels, social campaigns, tickets, trams, busses, lanyards and more, blanketing the country in high quality imagery and stunning, arresting ads. Avengers: Endgame went on to smash multiple box office records, becoming the highest-grossing film of all time, both in Australia and across the world.


 Marvel Entertainment and Avengers collectively have over 43 million followers on Instagram. Both accounts kick-started the movie promotion on social media one month before the scheduled movie release date. Both shared four similar posts portraying all the characters from the Avengers with the caption 1 Month. #AvengersEndgame. Outdoor billboards and online ads featured similar artwork to the posters.




Avengers: Endgame reportedly has a monster marketing budget of over $200 million, hitting every imaginable demographic. By Shawn S. Lealos Published Apr 17, 2019 When looking at a movie's box office numbers, the one factor that rarely comes to mind is marketing.
The massive marketing push for Avengers: Endgame continues as Odeon releases their cinema-specific posters for the upcoming blockbuster.  The exaggeration generated by the movie Avengers: Endgame has reached enormous proportions,
without a doubt, demonstrating that the Marvel Cinematic Universe is an excellence in Digital
marketing. In the United States, for example, the Fandango and AMC platforms became saturated. In Mexico,

the effect was similar with the services of Cinemax and Cinépolis, which led to the pre-sale tickets
reaching prices of up to 10,000 pesos.

All these factors led the brothers Russo, Marvel and the president of the studios, Kevin Feige to
think of a marketing strategy that will captivate the audience, but at the same time maintain the
mystery in the film. 


 


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